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Copyright © 2022 Rausch GmbH Berlin

Cookies in the Rausch online store

We use cookies to offer you a convenient shopping experience on our website. You can find more information on this in our data privacy policy and our imprint.
Necessary

These cookies are mandatory for the operation of the site and enable security-related functions as well as basic functions for site navigation and access to secure areas of the site. In addition, these cookies enable us to determine whether you wish to remain logged in to your profile, in order to make the user experience more efficient for you when you visit our site again.

Session:
The session cookie stores relevant information about your current session across a number of page views, making it essential to your shopping experience.
Wish List:
The cookie allows a wish list to be saved for you across sessions. This means that the wish list will remain in place for several browser sessions.
Device Assignment:
The device assignment serves to ensure the optimum display for the currently active display size.
CSRF-Token:
A cross-site request forgery is an attack on a computer system. The CSRF token cookie contributes to your security. It strengthens the security of forms against unwanted hacking attacks.
Login Token:
The login token is a security-related function and is used to recognize users across sessions. The cookie enables personalization over several browser sessions, but does not contain any personal data.
cache exception:
The cache exception cookie allows users to read individual content separately from cache memory.
Cookies Active Check:
The cookie is used to determine whether cookies are allowed by the site user's browser.
Cookie settings:
The cookie allows the site user's cookie settings to be stored across multiple browser sessions.
Amazon Pay:
The cookie is used for payment transactions via Amazon.
Information about the origin of the user's path:
The cookie stores the home page and the first page visited by the user for further use.
Landerkennung:
Das Cookie wird für das Merken der Spracherkennung im Shop genutzt.
Marketing

Marketing cookies are used to serve advertisements on the website in a targeted and individualized manner across multiple page views and browser sessions.

Google AdSense:
The cookie is used by Google AdSense to enable more efficient advertising on the website. It is used to deliver ads that are relevant to users, to provide more accurate campaign performance reports, or to prevent a user from seeing the same ads several times.
Bing Ads:
The Bing Ads tracking cookie is used to collect information about visitor activity on the site and is used for advertising purposes.
Google Conversation Tracking:
The Google Conversion Tracking Cookie is used to effectively track conversions on the website. This information is used by the site operator to target Google AdWords campaigns.
Statistics

In order to continuously improve our offer and our website, we collect anonymous data for statistics and analysis. These cookies help us to understand how visitors interact with website content by collecting and analyzing information anonymously. This enables us, for example, to determine the page views of our online store and improve our offer.

Google Analytics:
Google Analytics is used to evaluate the use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website. Statistics about website activities can be created and read out.
Awin Affiliate Marketing:
The cookie provides tracking functionalities for a successful integration of Awin partner programs.
Partner:
Das Cookie dient dazu über externe Partnerlinks generierte Umsätze zu dem jeweiligen Partnerportal zuzuordnen.
Functionality

These cookies enable the website to provide enhanced functionality and personalisation. In this way, you will be shown offers that are particularly relevant to you. These cookies make it easier for you to use the website. For example, they enable us to identify if you need assistance and to provide you with customer service via a chat.

Zendesk:
The cookie provides a live chat for visitors to our site. The cookie ensures the function of the application over several page views.
Emarsys:
This cookie is used to display personalized product recommendations in the online store.
Facebook Pixel:
The cookie is used to display personalized advertisements to online store users based on their user behavior.
Push notifications:
These notifications are used to optimize targeted communication with website visitors. Through this service, visitors can receive news about offers, product news, promotions and more.